Communications and Marketing Coordinator - Queens University

The Communications and Marketing Coordinator is an energetic, creative thinker who shapes and implements comprehensive communications, marketing, and promotional plans for the Agnes Etherington Art Centre (AGNES), a leading public, university art museum. Reporting to the Director and Curator, and working closely with administrative and artistic program staff, the Communications and Marketing Coordinator ensures effective internal communications and external promotion of AGNES’s programs and achievements. Responsibilities encompass public and media relations, traditional and digital media including advertising, social media, e-communications and targeted marketing campaigns, coordination of print and electronic newsletters, and website management. Always sensitive to the role and mission of the art museum, the Communications and Marketing Coordinator shapes an astute communication, marketing and promotional program that engages diverse audiences locally and globally.

The schedule for this position requires the incumbent to work variable hours, according to operational needs.

KEY RESPONSIBILITIES:

• Annually identify, develop, and implement a comprehensive and innovative marketing and communications plan that enhances AGNES’s profile, brand, and outreach locally, nationally, and globally, and reaches key audiences for programs.

• Manage, forecast, and track marketing and promotional in-budget delivery. Codes invoices for payment and general account administration.

• Research and maintain awareness of evolving trends and best practices in communications and marketing, including regulatory compliance regarding accessibility, privacy, and security.

• Recommend new strategic promotion and communication initiatives to develop engagement across AGNES’s multiple publics, stakeholders, and constituents.

• Research and recommend alternative promotional tools—artist-driven materials, AGNES swag, posters, stickers, etc.—and support the production of AGNES-specific merchandise and onsite signage, consistent with AGNES branding.

• Work with senior staff to research, recommend, write, edit, and proofread content of internal and external program communications, ensuring their effectiveness and support for the integrity of AGNES. Sustain awareness of and work with sensitivity across all gallery program streams and constituencies.

• Manage publicity with imagination, accuracy, and aesthetic acuity, working closely with gallery staff and contract designers in support of the AGNES’s presence as a leading public, university art museum, and ensuring consistency across all promotional platforms.

• Respond to external inquiries, acting as media liaison and a public-facing contact for AGNES. Research or develop answers to questions, referring complex issues to senior staff as necessary.

• Establish and maintain strong relationships with media contacts, journalists, opinion-makers, social-influencers, art publications, list-serves, and other key stakeholders, developing promotional partnerships as appropriate, and proactively pursuing collaboration with Queen’s Communications and Alumni Relations, City of Kingston and Tourism Kingston and other community organizations and regional businesses.

• Maintain multiple, up-to-date contact lists and coordinate timely information distribution of marketing material, e-blasts, newsletters, and targeted member communications that support programs, exhibitions, and special projects, oversee strategic communications to increase participation in all AGNES activities.

• Edit and coordinate print and electronic newsletters. Writing of some content, as required.

• Maintain, manage, and develop AGNES’s website and customer relations management software as a meaningful communications vehicle, engagement tool, and documentation repository, and manage social media platforms, including timely release, appropriate messaging, and data tracking and analysis.

• Work closely with Queen’s Information Technology Services and external web developers to streamline and troubleshoot various web-based platforms, plug-ins and monitor for security and accessibility compliance.

• Draft communications and prepare images for reports, proposals, and media releases, for general and specialized use and audiences in accordance with AGNES style-guide.

• Work with AGNES curatorial and programming staff and liaise and book freelance photographers and videographers to create and manage an inventory of high-quality images and videos that document gallery programs for a variety of uses in promotions, proposals, grant applications, fundraising and reporting.

• Ensure AGNES’s compliance with regards to funder and partnership acknowledgement, including logo placements and credit information.

• Work closely with AGNES administrative staff and programming and digital development coordinators to support registration and events.

• Track and report on media coverage and maintain an archive of such coverage.

• Undertake additional duties as assigned.

REQUIRED QUALIFICATIONS:

• University degree or three-year post-secondary degree in Visual Studies, Cultural Studies Fine Art, Communications, Marketing, Design, or a related creative discipline.

• Minimum of three years relevant experience in a customer-focused communications environment.

• Superior computer skills, and awareness of current and emerging technologies and effective user interface design. Command of Microsoft Office suite, website architecture, Mailchimp, social media platforms and Adobe Creative Suite or other design software, including Canva.

• Experience with WordPress, Vimeo, YouTube, social media scheduling applications and other media-based platforms, including compliance with and overseeing accessibility functions.

• Demonstrated knowledge of cultural institutions, art museums, and the visual arts.

• Proven proficiency with the English language, both written and verbal. Knowledge of French and/or other languages is an asset.

• Experience writing and editing in a variety of formats, including print and social media.

• Satisfactory Criminal Records Check and Vulnerable Sector Screening required.

• Consideration may be given to an equivalent combination or education and experience.

SPECIAL SKILLS:

• Exceptional interpersonal and communication skills, both verbal, visual, and written. Advising skills.

• Ability to recommend creative and innovative plans and assets that help improve marketing and communications at AGNES that challenge the status quo.

• Writing, editing and proofreading skills, with a keen eye for accuracy.

• Ability to draft and manage a critical path for tight deadlines with quick turn around

• Proven ability to work on a team and to coordinate multiple tasks in a deadline-driven environment.

• Ability to work independently, with minimal supervision.

• Analytical and problem-solving skills to assess evolving audience contexts and design effective promotional programs, with a demonstrated ability to draw on current research to develop imaginative, sector-attuned promotional content and strategies.

• Excellent time-management skills, ability to prioritize time-sensitive work in a deadline-driven environment.

• Knowledge of university structure, values, procedures, and administrative systems.

• Demonstrated knowledge of the norms and protocols of the professional art museum, and an understanding of its mission, including respect for the confidentiality and security requirements of the art museum context.

• Administrative skills, including advanced computer skills, especially word processing, image formatting and management, and graphics programs.

• Knowledge of database, spreadsheet, and networking applications.

• Successful experience with web page maintenance and contact management systems, and social media platforms. Ability to master new software as required.

• Experience with graphic design and photography an asset.

DECISION MAKING:

• Decide when new information calls for further action, such as distribution or verification.

• Determine necessary and appropriate content for various written, social, and digital communications as assigned.

• Determine which communication vehicles will be the most effective to engage audiences.

• Make recommendations regarding internal and external communications, proposing and helping to implement changes.

• Make decisions regarding maintenance and updates of AGNES’s web page and other promotional platforms.

• Set priorities to ensure deadlines are met and goals achieved.

• Assist in the decision-making process regarding graphic support for news and social media stories.

• Respond to inquiries and stakeholder requests, address needs and resolve issues within guidelines, make decisions about when to refer problems or sensitive issues to senior staff.

Please apply online at:
https://clients.njoyn.com/CL4/xweb/xweb.asp?clid=74827&page=jobdetails&jobid=J0126-0241&BRID=EX438045&SBDID=21474&LANG=1.