Digital Marketing and Communications Specialist - Queens University

Reporting to the Director, Marketing and Communications, Undergraduate Admission and Recruitment (UAR), the Digital Marketing and Communications Specialist is responsible for the planning, deployment, and coordination of multi-channel digital marketing and communications campaigns (web, email, social, etc.) across various recruitment portfolios. The role leverages analytics to ensure the effectiveness of online marketing and communications strategies/campaigns; develops/recommends website strategy for UAR; oversees ongoing website publishing and management activity; and manages UAR's social media presence. They will also be supported by and provide day-to-day guidance to a Marketing and Communications Assistant. They are required to have strong project management skills, effectively organize workflows, and bring a data-driven approach to the role. Experience with CRM and marketing automation platforms, such as Salesforce Marketing Cloud, will be considered an asset. This position is eligible for a hybrid work arrangement.

This position creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events. This position initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies. This position develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans. This position also develops, monitors and administers social media marketing budget.

What you will do

• Creates, implements and regularly updates digital marketing plans for the unit's programs, teams and/or events.
• Initiates and conducts market research and surveys, and leverages analytics to monitor the effectiveness of the unit's online marketing strategies.
• Develops reports and generates insights and recommendations to inform and improve upon the unit's digital marketing strategies and plans.
• Recommend and develop policies, procedures, guidelines and templates for consistency in use across the unit.
• Develops, monitors and administers social media marketing budget.
• Oversees, review and implements website strategy and digital marketing projects.
• Coordinates workflow between the unit and third parties.
• Oversees casual and student staff who work in support of the initiatives in the unit.
• Other duties as required in support of the department and/or unit.

Required Education

• Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience

• More than 3 years and up to and including 5 years of experience.
• Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships, trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

Please apply online at:
https://clients.njoyn.com/CL4/xweb/xweb.asp?clid=74827&page=jobdetails&jobid=J0626-0696&BRID=EX451653&SBDID=21474&LANG=1.