Advancement Marketing Officer (J1026-0457) - Queens University

Reporting to the Director, Advancement Marketing and Publications, within the Department of Strategic Engagement in Advancement, the Advancement Marketing Officer supports the planning, coordination, and execution of integrated marketing initiatives that advance Queen's University's alumni engagement, philanthropic and campaign priorities.

Working collaboratively with colleagues across Advancement, faculties, and university partners, the Advancement Marketing Officer translates strategic priorities into coordinated marketing plans, projects and deliverables, applying strong organizational, creative, and project coordination skills to ensure timely, accurate, and high-quality execution.

The position coordinates the development and production of campaigns, project timelines, creative assets, publications and marketing resources, ensuring consistent messaging, brand alignment, and a cohesive approach to external communications. The Advancement Marketing Officer also contributes hands-on creative expertise to development, adaptation, and refinement of marketing materials across digital and traditional channels.

The Advancement Marketing Officer supports marketing operations, including coordinating with external vendors and suppliers, managing procurement processes, monitoring project budgets, and tracking marketing performance and audience engagement. The position also organizes and maintains marketing resources. These responsibilities include facilitating project prioritization, tracking deliverables, coordinating across teams, identifying opportunities to streamline processes, optimize resources, and improve operational efficiency.

This position develops and implements communications strategies and plans that promote and profile events and programs. This position performs market research, reviews analytics, and recommends changes accordingly. This position also manages ongoing marketing and communications projects.

What you will do:

• Creates, implements and regularly updates communications, marketing and advertising plans that promote and profile events and programs.
• Provides input to assist staff with the development and implementation of communication plans and marketing strategies.
• Manages and executes communications and marketing projects.
• Performs qualitative and quantitative market research, including leading focus groups, assessing analytics, reviewing feedback and data, and recommending approaches.
• Writes articles, social media content, releases, briefing notes, speaking notes, key messages, Q&As, fact sheets, video content, and other materials.
• Develops suitable performance analytics for communications activities.
• Organizes electronic communications with external groups.
• Other duties as required in support of the department and/or unit.

Required Education:

• Four-Year Bachelor Degree or equivalent. In addition, requires trade certification, qualification, or on-going learning to remain ahead of changes in technology or emerging fields.

Required Experience:

• More than 3 years and up to and including 5 years of experience.
• Experience developing and managing marketing plans considered an asset.
• Experience developing, coordinating and producing promotional and marketing material considered an asset.
• Experience with assessing emerging trends, technologies, electronic platforms and potential digital business opportunities considered an asset (e.g., social media, etc.).
• Experience in data, trend analysis and reporting considered an asset.
• Experience working at a post-secondary education institution considered an asset.
• Consideration may be given to an equivalent combination of education and experience.

Job Knowledge and Requirements:

• Knowledge of concepts and principles in a specialist field that is typically acquired through a combination of advanced professional or academic qualifications and/or substantial work experience.
• Provide effective consultation and advice on non-straightforward and/or complex issues.
• Interaction with others requires interpersonal skills and the ability to understand and influence.
• Adapt messages to meet the different needs of different audiences.
• Builds relationships, trust and credibility.
• Prioritize and distribute work to deliver objectives on time and to the highest standard.
• Identify in advance when the intended results may not be achieved and develops a plan to address the gaps.
• Actively participate in project team meetings and develop individual and unit project plans.
• Lead procedural or technological change within a unit.
• Identify opportunities to improve the effectiveness and efficiency of work processes.
• Seek information and input to fully understand the cause of problems.
• Appropriately assesses risks before making a decision.
• Contribute to the creation and evaluation of possible solutions.
• Take action to remove obstacles and address problems before they impact performance and results.
• Apply equity, diversity, accessibility, inclusion and Indigenization considerations to decision making and planning.
• Promote a work environment that is free from sexual violence, harassment and discrimination, and the ability to show empathy for those who have experienced trauma.

How to Apply:

Please visit the careers webpage to submit your application.

Please apply online at:
https://clients.njoyn.com/CL4/xweb/xweb.asp?clid=74827&page=jobdetails&jobid=J1026-0457&BRID=EX462128&SBDID=21474&LANG=1.