Brand Manager - Queens University

Job Details

Brand Manager

  • Rate of Pay Rate of Pay: Salary
  • Positions Available Positions Available: 1
  • Type Type: Full Time
  • Duration Duration: Contract
  • Avg. Hours/Week Avg. Hours/Week: 35
  • Education Education: University

Reporting to the Director, Brand Communications (Director) and Insights, the Brand Manager (Manager) is responsible for the project leadership, co-ordination, and implementation of comprehensive Brand initiatives in support of University Relations, including the university’s strategic framework, recruitment, brand positioning, and reputation enhancement. Working in close connection with the Director, the incumbent provides leadership in organization and resource management through project management and support to all constituents on campus including senior administration, faculties and schools, academic and research departments and service groups, in order to build and enhance Queen’s brand, image, profile and reputation.


• Develops, implements, evaluates and modifies comprehensive and complex brand plans and supports the strategic communication planning process for University Relations priorities and initiatives. This involves developing project goals and objectives and building annual and long-term project plans.

• Plans, initiates and oversees the development of projects for University Relations, ensuring project objectives are clearly defined and met within set deadlines.

• Manages project intake and resource planning to deliver project plans and timelines and identify resource needs.

• Actively engages in review of brand project processes, developing reports to inform resource planning, project execution and operations and revenue plans and reporting.

• Provides brand strategy and planning expertise to campus partners to support the University’s image and reputation in areas where there is significant brand and reputational risk, locally, nationally, and internationally. Including marketing plans that incorporate brand strategy, websites and social media initiatives.

• Provides expertise and, oversight and coordination of brand asset development including videography and photography. Manages freelance photography, videography and freelance designers.

• Proactively searches for innovative ways to reach target audiences through optimization of content on and other social channels.

• Works with Integrated Communications’ colleagues to ensure consistency of image and quality in brand and communication materials based on updated Queen’s Visual Identity.

• Facilitates stakeholder engagement sessions and coordinates cross campus participation.

• Leads and facilitates focus groups and stakeholder engagement sessions in support of the established Brand Strategy Process.

• Plans, prioritizes and manages the work of employees, providing strategic and tactical advice, guidance and coaching. Identifies the need for staff resources, participates on staffing committees.

• Manages performance by establishing performance standards, reviewing and evaluating performance and conducting formal performance reviews on an ongoing basis.

• Assesses staff training and development needs and ensures that employees receive training required to improve and sustain successful performance.


• Undergraduate university degree, preferably at the honour’s level in marketing, communications, public relations or a related field.

• Eight to ten years of professional experience in marketing, brand management, media/public relations, or other related creative and/or technical fields.

• Understanding of accessibility issues and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy and electronic security, considered a strong asset.

• Basic knowledge of Photoshop and of graphic design and production in support of the execution of communications materials considered an asset.

• Proven project management experience.

• Team leadership experience considered a strong asset.

• Consideration may be given to an equivalent combination of education and relevant experience


• Promotes the value of diversity and the importance of being an inclusive organization and ensures equitable and fair treatment of others and actively works to make the workplace inclusive for all individuals.

• Ability to recommend strategies and develop marketing plans that support engagement initiatives in response to cultural and social trends, especially as they relate to social media.

• Ability to manage and execute projects within budget, identifying opportunities to align and co-ordinate initiatives with similar objectives.

• Excellent business and branding insight with a strong background in brand strategy and planning.

• Strong written and oral communication skills. A high level of expertise required in developing official university marketing and communications for a diverse audience while being cognizant of sensitive reputational and brand issues, and university priorities.

• Excellent interpersonal skills required in dealing with a wide variety of constituents (senior administrative staff, faculty, students, alumni, media), often in stressful and institutionally sensitive situations. Ability to build and nurture strong relationships.

• Ability to recommend creative and innovative plans and assets that help improve marketing and communication programs that challenge the status quo.

• Keen understanding of emerging trends and technology developments to best position the University. Basic knowledge of Photoshop and of graphic design and production in support of the execution of communications materials would be an asset.

• Ability to think about institutional information in an interdisciplinary way and recognize and understand complex issues and their implications on image, reputation and brand.

• Ability to prioritize among many competing demands and remain focused on key objectives with the ability to react quickly when required.


• Determines reputational risk regarding marketing, promotional and brand strategies. Given the high interdependency of this role, in working with other stakeholders across the university, determine which constituents need to be consulted and involved. Assess input of various different constituents regarding marketing strategies and advertising and promotion (possibly conflicting input), and take/recommend necessary action, particularly given high profile advertising or marketing that will have profile and therefore reputational impact potential.

• Determines necessary strategies to measure and benchmark effectiveness of university on institutional brand development and provide clear, focused marketing recommendations and advice to senior university officials, units, faculty, volunteers and representatives.

• Determines which university stakeholders need to be consulted in arriving at decisions regarding communications to the segment.

• Decides how social media tools, trends, and applications can be applied to enhance the university’s presence. Determines most efficient process in developing identified marketing and communication initiatives (i.e. work with external agencies or work with internal resources).

• Assists in the decision-making process regarding the graphic support (images and design) of communications materials to effectively communicate the Queen’s brand.

• Determine communications content and the appropriate format of correspondence, reports, and proposals.

• Determine appropriate research approach and relevant information to include in reports and briefings.

• Develop project plans to effectively support committees and working groups and to implement projects.

• Decide how to proceed and who to work with for each project or initiative.

• Decide on work prioritization and time-management.

• Evaluates employee performance and decides on appropriate training or coaching to address lack of proficiency in carrying out responsibilities, or remedial action for staff disciplinary situations.

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